Essay about Marketing Plans - 2356 Words

Marketing Plans In a market, there are buyers, and these buyers are different in one way or another in most cases. These buyers can differ in needs, wants, location, buying behavior, and resources. To make the best marketing plan a marketer can come up with he must first find his niche or his target market. In order to market your product or service efficiently, it is imperative that you tailor your marketing and sales efforts to specifically reach the segment of population that will most likely buy your product or service. It is critical that before anything else; first determine or clearly identify your primary market. By doing so, the firms energies and funds then can be spent more efficiently†¦show more content†¦Fixed Variables such as: geographic segmentation, demographic segmentation, psychographic segmentation and behavioral segmentation, are assessed, divided and mixed; the variables are analyzed together, separately, and in a number of different combinations to come up with the best mix for the most viable target group. But before going there, we must see first the importance of market segmentation. II. Market Segmentation It is in market segmentation where the marketer starts to choose the best way of selling their products, and the best people to sell to. This being mainly because of the fact, that not all consumers will have the same or equal appeal and interest to the organizations products and services. All buyers /consumers have their own specific needs and wants. Moreover, there are numerous consumers with various characteristics and they are scattered all across the country. Ideally organizations should cater to consumers specific wants and demands but this practice will use up too much of the companys profit for it to remain profitable. Not all companies can serve the entire market and company resources should be maximized by concentrating marketing resources on a well defined group rather than on individuals. This is especially important to small business who can compete, and operate more profitably byShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesth e governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Free College Is An Overwhelming Issue Affecting Our...

Free College† is an overwhelming issue affecting our overall economy in today’s time. But how does this affect me today as a high school senior? With college costing a fortune these days at an average of $9,139 for tuition, not including room and board, this puts a dilemma on the average American family making $55,000 per year. How is it feasible for a family to spend 2/5 of its income on the education of their child while still trying to afford their bills? It’s not. While many answer with student loans, this isn’t always an effective method. The average student owes $30,000 when they graduate from a 4-year public university. As soon as a student graduates they are placed into a financial burden, with a very small job market available to†¦show more content†¦Today, total tuition to attend public universities adds up to 70 billion dollars per year. Under the College for All Act, the federal government would cover 67% of this cost, while the states would be responsible for the remaining 33% of the cost according to Sanders plan. Will our taxes go up? No. This plan is achieved by implementing a Robin Hood Tax on Wall Street within hedge funds and investment houses, 0.5% tax on stock trades, 0.1% tax on bonds, and a 0.005% fee on derivatives (Sanders). This plan will have a mere noticeable difference to your average middle class American, including me. A plan that sounds so good in theory is bound to have opposition. Kevin James, in a USA News article, strongly disagrees with Senator Sander’s idea of making college a federally covered expenditure. James argues that states spending $70 billion per year is double of what the government spends on Pell Grants, counter acting â€Å"saving† money. He reveals that a large portion of these funds would be providing families who can afford college with a free education. James divulges that college does not offer students an effective form of education to assure success in th e workforce. He mentioned a poll that was taken of college graduates where only 13% of college graduates felt they were prepared for success in the workforce. James believes that free college would limit the choice students have for college, as private

Paradise Lost †Summary Book VII Free Essays

At the halfway point of the twelve books of  Paradise Lost,  Milton once more invokes a muse, but this time it is Urania, the Muse of Astronomy. Milton refers to her in Christian terms, as a source of inspiration much like the Holy Spirit. He asks Urania to insure his safe transition from relating the story of the war in Heaven back to Raphael and Adam’s conversation on Earth. We will write a custom essay sample on Paradise Lost – Summary Book VII or any similar topic only for you Order Now Again, Milton asks that the muse inspire him through the rest of Raphael’s speech and protect him from the troublesome beliefs of others who do not have access to her wisdom. Back on Earth, Adam asks Raphael about how and why the world was created, as well as about his own creation. Adam initially believes that he may not be allowed to hear the story of creation, so he asks cautiously, although his curiosity is overwhelming. Raphael agrees to tell him, explaining that the story of creation is not a secret to be kept from human beings. Raphael begins by picking up where he left off, with the fall of Satan and his rebel followers. He explains that shortly after the fall, the Father wished to forge a new race, partly to erase the memory of the rebellion and partly to make up for the rebels’ absence from the ranks of God’s loyal creations. Raphael believes that by replacing the fallen angels, God renders Satan unable to claim that he diminished God’s creation. By creating Earth and mankind in a nearly empty part of the universe, God shows the fallen angels that his glorious kingdom can be expanded indefinitely. For all these reasons, God decides to create Earth and humans, with the idea that Earth and Heaven will eventually be joined together as one kingdom through mankind’s obedience to God’s divine will. Raphael says that God sends the Son down into Chaos to create Earth. The Earth is first formed out of Chaos and given light and dark, or night and day, in equal measure. Land is separated from water, and animals are created to populate both land and sea. The creation takes six days, and Adam and Eve are created last. The entire act of creation is done through the Son, who makes man in his image and gives him authority over all the animals on Earth. God gives Adam one command: he must not eat the fruit from the Tree of Knowledge, which gives knowledge of good and evil. The Son, finishing with his work, hangs Earth beneath Heaven by a chain. He reascends to Heaven as the angels sing hymns and praise his work. Pleased with his work, God rests on the seventh day, which then becomes known as the Sabbath. Analysis In the same manner as the two previous invocations of the muse, Milton’s invocation of Urania fuses classical allusion with Christian belief. Milton reconfigures Urania and likens her to the Holy Spirit, placing a corrective, Christian spin on an old mythological figure. The cumulative effect of Milton’s allusions to and corrections of classical culture is to convey the impression that Greek and Roman civilization was indeed great, but misled in its philosophy and religion. Thus Milton can claim to build upon the achievements of classical authors while replacing their religious beliefs with Christian ones. Being born before Christ, most classical authors do have a good excuse for not professing Christian beliefs. In this respect, Milton’s stance toward antiquity is not unlike that of earlier Christian poets such as Dante or Spenser, who were similarly steeped in classical literary culture. Raphael’s account of the world’s creation closely follows the biblical account of creation in the first few chapters of Genesis. Milton takes some of his language directly from popular English translations of the Bible. By using biblical language, Milton gives Raphael’s account more authority and renders the invented details of his story more credible as well. Raphael’s extended explanations about the world and about God and Satan are lengthy, but their length demonstrates Milton’s beliefs concerning the absolute importance of conversation, knowledge, and thought. Book VII presents a curious Adam who seeks knowledge and an agreeable Raphael who disposes his knowledge in human terms. Their evolving interaction in this book differs from their interaction in earlier books, as Adam becomes more aggressive in his attempts to gain wisdom from Raphael. Throughout their conversation, the desire for knowledge is expressed through metaphors of hunger, eating, and digestion. Adam’s craving for knowledge begins to surface in this book and foreshadows his potential temptation to eat from the Tree of Knowledge. The Son is given a more significant role in Book VII than he has in previous books, illustrating that he is the instrument through which God acts. Milton actually departs from the Bible in having the Son create the world, as Genesis says nothing about the Son. But according to Christian teaching, God and the Son are manifestations of the same entity. Milton begins with the orthodox Christian premise of a three-part God and then elaborates on the relationship between God the Father and God the Son. By having God send the Son to defeat Satan and create the universe, Milton shows how God and the Son can work separately yet still work as one God. Even though they appear as separate characters, Milton believed that the Son represents the living, active, almost human likeness of God. How to cite Paradise Lost – Summary Book VII, Papers

Data Warehouse Capabilities

Question: Write an essay onIntegrate big data and data warehouse capabilities. Answer: Integrate big data and data warehouse capabilities are used to increase operational efficiency.It optimize your data warehouse to enable new types of analysis. Use big data technologies to set up a staging area or landing zone for your new data before determining what data should be moved to the data warehouse. Offload infrequently accessed or aged data from warehouse and application databases using information integration software and tools. This report includes how the BD utilized in a Decision Support, as well as, BI. This report highlights the BS for the use case of Big Data. Business initiatives, tasks, as well as, objectives are clearly mapped out in this report. This study includes the technology stack, as well as, needed data or analytic framework of the Big data including MDM. This study address innovative analytic necessary to help the BS selected. This report mentions how social media help in associations decision-making procedures and value creation procedure of use case. Big Data use case: Data Warehouse Modernization big data case (Data Warehouse) DW Modernization is setting on a current records distribution center framework, using substantial data innovations to "extend" its skills. There are three key kinds of records warehouse modernizations: Pre-processing: Making use of large statistics capacities as an "arrival quarter" earlier than identifying what information should be moved to the statistics distribution middle. Offloading: Moving every now and then got to information from data stockrooms into big commercial enterprise-grade Hadoop (Aggarwal and Sonika, 2016). Research: Utilizing massive information skills to research and find new high esteem facts from large measures of crude facts and free up the statistics distribution center for extra prepared, profound examination. Big data strategy First off, don't forget the commercial enterprise case for facts research. regardless of the reality that it's miles imperative to the source, however, plenty statistics as should moderately be anticipated from all parts of an affiliation, not each one in every of this statistics is at risk of delivering pertinent enterprise bits of know-how. Associations have to distinguish which commercial enterprise processes are at risk of earnings with the aid of statistics research and go from that factor, in place of taking a wide brush technique. Additionally, with a specific cease purpose to construct a solid establishment, one has to benchmark the data paperwork and distinguish records sources, before undertaking the data project(Broda and Frey, 2005). One wishes to apprehend facts that are pertinent to at least one's business, from the general information universe. Also, distinguish outer and new age records resources to attachment crevices to execute a full of life framework for records a dministration. Thirdly, it's far vital to understand holes in a single's gift innovation scene and pick best of breed advances, to supplement the present day IT framework to handle outdoor and new age information. Likewise, it's miles critical that proper advances are utilized for information dispersal, illustration and prescient expository s. A records Reservoir like the records manufacturing facility from sample relies upon on Hadoop, as well as, Oracle big statistics equipment, yet instead then have temporary records and quite recently prepare records and after that hand the facts off, a facts Reservoir approach to save statistics at a decrease than ahead positioned away grain for a period any more than beyond periods. Data reservoir is at first used to seize information, general new measurements and growth the statistics distribution middle with new and a long way reaching KPIs or putting records (Catlett, 2013). An exceptionally run of the mill option is the belief of a custome r towards an object or brand which is brought to a consumer desk within the statistics distribution middle. The expansion of recent KPIs or new connection statistics is a ceaseless process. that is new examination on crude and corresponded data ought to find out their manner into the upstream statistics distribution center on an exceptionally regular premise. Tasks, business initiatives, and objectives with developed BS Irrespective of the antique or complexity of your association's data distribution middle (DW) and the earth round it, it likely should be modernized in a single or greater methods. that is due to the fact DWs and requirements for them hold on evolving. Various clients need to get made up for misplaced time by way of realigning the DW surroundings with new business necessities and innovation challenges (Deans, 2012). Once got on top of things, they require a way for regular modernization. DW modernization expects numerous structures, from server overhauls and modifications for statistics fashions, to together with new levels into the amplified records DWE, to supplanting the essential DW stage. Modernization may additionally encompass making use of highlights already undiscovered, for instance, in-memory databases, in-database exam, regular capacities, and facts alliance or virtualization. Frameworks coordinated with the DW want attention, as properly. The investigation, reporting, an d information mix are likewise modernizing, and the DW is beneath weight to procurement facts in methods that empower slicing area end-client practices, for instance, notion, progressed examination, information prep, and self-management data get entry to. The access of large statistics has made such provisioning more enterprise basic and tougher. Business initiatives: The improvement of business procedures doesn't need to be an extended haul, work or body of a workers-concentrated method that results in an arrangement that sits on a rack amassing dust. Enterprise methodologies can be produced proficiently through taking after a preferred technique concentrating on the development of objectives, destinations, techniques and strategies in view of proper records (Dhar, 2014). Task: The initial section inside the advancement of any enterprise method is the dedication of the goal, its coveted endpoint. The objective sets the phase for the improvement of measures and particular actions that the agency makes to perform those goals. along these lines, as an instance, the objective may be to "increase piece of the overall enterprise" or to "enhance patron loyalty." Objectives: Objectives are the quantifiable aspect of a technique. dreams reveal, specially, what outcomes are craved. whilst goals set an expansive heading, goals will give the point of interest that guarantees the group knows while it makes development, a key arranging expert with strategic communications. A target identified with "expansion piece of the general enterprise" can be: "increase piece of the general enterprise in some metropolis by using 25 percentage between women age twenty-five five before twelve month's over." That could be a goal that the complete institution can concur upon (Faghmous and Kumar, 2014). Needed Technology Stack Present day undertaking records distribution centers are gagging from the heaviness of new prepared and unstructured records sources. due to this, there are a various new advertisement and Open supply options. Our facts distribution middle modernization preparations increase and improve your records stockroom foundation cor relatively. current innovation for massive statistics permits associations to significantly decorate ROI from their present day records distribution center environment (Furlow, 2001). Nowadays, got new statistics stockpiling and administration structures for massive information meant to satisfy the trying out investigative requirements of the current undertaking. Those new fashions and advances are healthy for overseeing tremendous statistics units coordinating prepared and unstructured records to deliver regular abilities and prescient exam. Envision the capacity to unexpectedly display consumer, object and operational bits of knowledge covered in the ones cost-b ased totally, social, flexible and sensor information sources. Traditional statistics distribution facilities were worked with OLTP pushed innovations and systems which might be two decades of age. those information distribution centers had been in no way intended to handle the extent, collection, and speed of trendy information pushed programs. At some stage in the years, extra statistics has been rushed on to those data distribution centers, even as the inquiry load driven by commercial enterprise expertise gadgets has improved exponentially.Subsequently, this has delivered about fragile, over-afflicted, and high-priced data distribution centers that oblige six to nine months to include the subsequent statistics source. organizations can significantly profit by using new improvements, items, and approaches to cope with modernizing these antiquated, unbend able facts stockrooms, making them a brilliant deal more receptive to their commercial middle (Kirkpatrick, 2013). Stack 1: Embrace the information Lake nothing could have as big a positive effect on your long haul records stockpiling, management and research capacities as Hadoop and the HDFS. the factor of truth, Hadoop is the wonderful benefit from both an IT and a business perspective. Stack 2: Wonderful-price data warehouse via vastly Parallel Processing Many normal facts distribution facilities are based totally on OLTP-pushed RDBMS. those RDBMS had been meant for OLTP records phase situations that paintings on a solitary record right away. Facts warehousing is the mirror inverse, obliging get entry to a large wide variety of facts maintaining in thoughts the give up a goal to carry out even basic investigation, for example, inclining and correlation exam (Lomotey and Deters, 2015). Data Analytics and MDM to support DSBI MDM to support DSBI A developing quantity of groups are utilizing advances just like the Apache Hadoop appropriated document framework alongside conventional social databases and records distribution centers to get profitable business experiences from purported full-size data units, as in line with the analysts.large statistics, which is available in various structures, might also incorporate net logs, region based worldwide situating framework information and device-produced sensor statistics. widespread statistics is frequently depicted as being unstructured or semi-organized. Institutions normally make use of Hadoop to distil huge information units right down to littler information units which could then be reinforced into social databases or records stockrooms for in addition exam. Widespread information administration is ready making a structure out of the unstructured. associations' MDM tasks will sooner or later serve to "constitute the connections" among the inner statistics that institutions ha d been collecting and sustaining in the course of the years like purchaser, item and dealer expert profiles and the massive information this is streaming in from outside sources. The greatest difficulties confronting MDM programs today are not honestly new, associations maintain on facing the exceptional problem as regards to building the business case for MDM. Institutions confront perhaps considerably extra outstanding trouble in deciphering the commercial enterprise case for MDM into measurements, which can be applied to gauge progress after the venture is actualized (Loureno, 2015). Data Analytic s to support BI DS To study such an expansive quantity of facts, statistics research is in the main done making use of unique programming devices and applications for the prescient exam, information mining, content mining, estimating and records advancement. By and large those processes are remotes however exceedingly integrated elements of elite research. using big statistics apparatuses and programming empowers an affiliation to deal with amazingly expansive volumes of facts that a business has collected to figure out which data is pertinent and may be tested to drive better business alternatives afterward. Ventures are progressively hoping to discover full-size bits of expertise into their information. Various great statistics ventures start from the want to answer specific enterprise questions. With the privilege big information investigation ranges installation, an undertaking can assist deals, construct productiveness, and decorate operations, client administration, and hazard administration (May er-Schonberger and Cukier, 2013). NoSQL for Big Data Analytics CIOs of the Fortune of a thousand companies as of now understand the competitive side IT frameworks can bring to their companies, or they would not be in such an excessive company part. though, for a few little and mild size groups, essential inquiries stay about a way to installation an extra pro IT framework for a 21st century and what significant statistics innovation should be taken into consideration to cope with their issues. have to all challenge information be placed away, secured and stored up on the server farm premises? Need to exam capacities be cultivated out to cloud advantages, or would it be recommended for them to be kept in-house? Hadoop, as well as, MapReduce have ended up well-known gadgets for composing packages that speedy process inconceivable measures of information in parallel on expansive bunches of system hubs. NoSQL databases are intended for quick stockpiling and healing of facts without absolutely using the even shape of square databases (Mutzel, 2015). NoSQL is the umbrella term for a wide elegance of database administration frameworks that unwind a part of the convention define obstacles of RDBMS for you to meet objectives of greater savvy adaptability, adaptable tradeoffs of accessibility versus consistency, and adaptability for facts systems that don't match nicely with the social model, for example, key-esteem records and expansive diagrams. NoSQL databases frequently don't provide ACID exchanges nor complete square vernaculars.NoSQL organic community is expansive. A number of the better-acknowledged databases are HBase and are more firmly attached to Hadoop than the others, as each use HDFS, as a matter of route, for diligent stockpiling and Zookeeper for administration company. NoSQL databases find numerous statistics fashions, consisting of key-esteem information, JSON or XML archives as information, or chart located statistics (NoSQL Database: Cassandra is a Better Option to Handle Big Data, 2016). They discover comparing developer APIs and on occasion custom inquiry dialects that would probably be square-based totally. anyhow, an overdue sample in this industry is the re-acquaintance of constrained square vernaculars with backing the giant patron group acclimated to the square and enhancing support for transactions.facts stockroom framework are for the most component utilized for snappy answering to management and NoSql framework are by using and large for cope with expansive records for guide diminish (Ohlhorst, 2013). NoSQL Databases, as well as, its usage in the DW Modernization big data case Different NoSQL Databases NoSql database is quicker than statistics distribution middle. facts distribution center incorporates of dimension and reality while NoSql are included limited blueprint. some NoSQL Databases, and, its use in the information Warehouse Modernization tremendous information case. HBase: HBase is a disseminated, segment located database, wherein every cellular is fashioned. HBase offers Bigtable-like capacities on the pinnacle of Hadoop. square inquiries are upheld using Hive, but alternatively with excessive inertness. ultimately, Impala will likewise bolster Hive questions with decrease state of no activity. inside the identical way as different NoSQL databases, HBase does not bolster complex exchanges, sq., or ACID exchanges. Be that as it can, HBase gives high study and compose execution and is utilized as part of a few considerable programs, as an instance, facebook messaging platform (Pea, 2016). Cassandra: Cassandra is the maximum famous NoSQL database for expansive records sets. it is a key-esteem, bunched database that utilizations section organized potential, sharding with the aid of key reaches, and repetitive stockpiling for adaptability in both facts sizes and study/compose execution, and additionally energy against "warm" hubs and hub disappointments. MongoDB: MongoDB is an archive arranged NoSQL database in which every record is a JSON report. It has a wealthy, Javascript-primarily based question dialect that endeavors the verifiable shape of JSON. MongoDB bolsters sharding for greater versatility and flexibility (Power and Phillips-Wren, 2011). DynamoDB: DynamoDB is Amazon's very flexible and on hand, key-esteem, NoSQL database. DynamoDB turned into one of the maximum punctual NoSQL databases and papers expounded on it impacted the outline of numerous different NoSQL databases, for example, Cassandra. Couchbase: Couchbase is a key-esteem NoSQL database that is suitable for portable packages wherein a reproduction of a data set is an occupant on several devices, in which changes can be finished on any reproduction, and duplicates are synchronized when the community is on the market. keep in mind how an email customer functions with nearby duplicates of your electronic mail history and concerning electronic mail servers (Prajapati, 2013). Utilization of massive data Data warehouses have next to no within the equal way as NoSQL, the fundamental closeness is that any facts distribution centers will have altogether different philosophies or traditions surely like any NoSQL frameworks may be about inappropriate. NoSQL arrangements extra frequently than now not oversee typically restricted compositions with expansive originality in a couple of factors, whilst statistics distribution centers regularly have bunches of realities and measurements and hundreds of factors in a 3NF model. DW frameworks typically cope with diverse lines of enterprise and enterprise to sign up for that information. DW frameworks generally have reporting capacities in the square which lets you to get to every one of the statistics standalone. NoSQL frameworks are frequently greater code-primarily based for prevalence reduce (Schmarzo, 2013). Social media in decision-making procedure of Organization In recent times, on-line networking turns out to be a few a man's lifestyles. on line networking, for instance, facebook, Instagram, Twitter, and LinkedIn has a numeral wide variety of the purchaser and keeps developing every day. it's miles assessed that more than five hundred million people are taking part with on-line networking. the amount of online networking clients developing has pulled in advertisers. Advertisers have perceived that online networking showcasing as a vital piece of their promoting correspondence systems. Likewise, on-line networking helps institutions to speak with their clients. those communications assist advertisers decide purchaser needs and understand what their business zone might also resemble (Sharma, 2015). Key enterprise factors of online networking permit consumers to gauge gadgets, make proposals to contacts or companions, and share any of the buys through their online networking. Online networking assumes an offering component in the simple manage ment process as specialists regularly rely on their structures to advise and approve their selections. previously, before the upward thrust of online organizations and expert structures, leaders have been restricted to information assembling for the most element through the overall population they knew and trusted. Chiefs might generally look into the association by using both attaining them straightforwardly or in search of on the net, or through auxiliary assets, for example, examiner reviews. the real customers or customers a leader interacted with have been restrained to either the reference list supplied by means of the corporation itself or through partner verbal. There had been now not very many occasions wherein a pacesetter should actually question an assortment customers or customers in a brisk and easy path until the advent of online networking. presently, if a front runner desires to absorb greater round an business enterprise they are able to both open up to the arena b y means of systems management gadgets like Twitter and display a solicitation for information, or have an impact on personal gated agencies, as an instance, a gathering inner LinkedIn or an industry expert personal institution notwithstanding utilizing traditional techniques. The social records amassing channel now accelerates and conceivably clears up the responses to strengthen the choice due to the fact possible achieve more remote and quicker than any time in current reminiscence (Shaw, 2015). Mainly, the exam suggests that chiefs discover a collection of motivations to draw within the social channel for basic management: retaining song of partners and get entry to thought authority are pinnacle motives why specialists partake in on-line structures. Professionals who make use of more than systems are prone to be extra community and feature higher dependence on structures to bolster primary management manner (SHEN, 2014). Value creation procedure of big data Large data is hastily turning into a basically essential driver of commercial enterprise accomplishment crosswise over segments, but several officials say they do not think their agencies are prepared to capitalize on it. Bain and employer overviewed officials at more than four-hundred organizations around the world, most with incomes of more than $1 billion. We got a few data approximately their facts and investigation capacities and approximately their primary leadership velocity and viability. Execution control:performance management includes knowledge the significance of sizable statistics in business enterprise databases using pre-decided questions and multidimensional exam (Welles, 2014). The statistics utilized for this exam are price-based, for example, years of customer buying action, and inventory degrees and turnover. Chiefs could make inquiries, as an instance, that are the most efficient consumer portions and get solutions constantly that may be utilized to determine bri ef enterprise choices and extra time period preparations. Records Exploration: Records research makes extensive utilization of insights check and inspire answers to inquiries that administrators might not now not have considered already. this system affects prescient demonstrating processes to foresee consumer conduct in light in their past business exchanges and tendencies. Bunch examination may be applied to component clients into gatherings in light of comparable characteristics that might not have been on investigators' radar displays. as soon as those gatherings are observed, directors can carry out centered on sports, as an instance, tweaking showcasing messages, overhauling management, and cross or up-presenting to each one among a type collecting. some other generic use case is to count on what gathering of customers might also "drop out (Zhang and Yue, 2014)." Social Analytics: Social examination measures the countless degree of non-price-based total information that exists nowadays. a number of this facts exist on on-line networking stages, for instance, discussions and surveys on Twitter, and facebook. Social examination degree widespread training: mindfulness, engagement, and casual change or attain. Mindfulness takes a gander at the presentation or notice of social substance and often consists of measurements, as an instance, the amount of video perspectives and the quantity of adherents or organization individuals. Engagement measures the level of movement and association among level individuals, for example, the recurrence of patron created content material. all the extra as of past due, portable programs and levels, for example, Foursquare provide associations with vicinity based totally statistics that can quantify logo mindfulness and engagement, consisting of the wide variety and recurrence of registration, with dynamic customers compensated with identifications (Zwitter, 2014). Conclusion The majority of the decision makers in Indian firms have ranked enterprise Intelligence as the fundamental use of huge information. They also agree that cloud computing and large records can give a large impact for their enterprise. according to a survey by on line schooling enterprise, decision makers in India ranked commercial enterprise intelligence as the greatest advantage of leveraging huge records large and complex facts sets from various sources which might be difficult to procedure. "similarly, notwithstanding low ranges of adoption of cloud solutions and massive facts in a few industries, choice makers and freshmen alike agree that the benefits of both can drive good sized and measurable impact for his or her respective groups," stated the survey titled 'leveraging the energy of massive facts and the Cloud'. Large data is a term that describes the large volume of records each dependent and unstructured that inundates a business on an everyday basis. however, its not the qua ntity of information thats crucial. Its what businesses do with the data that matters. Big statistics may be analyzed for insights that result in better selections and strategic commercial enterprise moves. References Aggarwal, D. and Sonika, R. (2016). Emerging Technologies For Big Data Processing: NOSQL And NEWSQL Data Stores. International Journal Of Engineering And Computer Science. Broda, B. and Frey, J. (2005). Data Warehouse-gesttzte Werttreiberanalyse. CON, 17(2), pp.117-124. Catlett, C. (2013). Cloud computing and big data. Amsterdam: IOS Press. Deans, P. (2012). Integration of Study Abroad with Social Media Technologies and Decision-Making Applications. Decision Sciences Journal of Innovative Education, 10(3), pp.299-336. Dhar, V. (2014). Why Big Data = Big Deal. Big Data, 2(2), pp.55-56. Faghmous, J. and Kumar, V. (2014). A Big Data Guide to Understanding Climate Change: The Case for Theory-Guided Data Science. Big Data, 2(3), pp.155-163. Furlow, G. (2001). The case for building a data warehouse. IT Professional, 3(4), pp.31-34. Kirkpatrick, R. (2013). Big Data for Development. Big Data, 1(1), pp.3-4. Lomotey, R. and Deters, R. (2015). Terms analytics service for CouchDB: a document-based NoSQL. International Journal of Big Data Intelligence, 2(1), p.23. Loureno, J., Cabral, B., Carreiro, P., Vieira, M. and Bernardino, J. (2015). Choosing the right NoSQL database for the job: a quality attribute evaluation. Journal of Big Data, 2(1). Mayer-Schonberger, V. and Cukier, K. (2013). Big data. Boston: Houghton Mifflin Harcourt. Mutzel, S. (2015). Facing Big Data: Making sociology relevant. Big Data Society, 2(2). NoSQL Database: Cassandra is a Better Option to Handle Big Data. (2016). IJSR, 5(1), pp.24-26. Ohlhorst, F. (2013). Big data analytics. Hoboken, N.J.: John Wiley Sons. Pea, A. (2016). Misinformed Users: Improving Informed Decision-Making on Social Media. Transplant International, p.n/a-n/a. Power, D. and Phillips-Wren, G. (2011). Impact of Social Media and Web 2.0 on Decision-Making. Journal of Decision Systems, 20(3), pp.249-261. Prajapati, V. (2013). Big Data analytics with R and Hadoop. Birmingham: Packt Publishing. Schmarzo, B. (2013). Big Data. Hoboken: Wiley. Sharma, S., Tim, U., Gadia, S., Wong, J., Shandilya, R. and Peddoju, S. (2015). Classification and comparison of NoSQL big data models. International Journal of Big Data Intelligence, 2(3), p.201. Shaw, R. (2015). Big Data and reality. Big Data Society, 2(2). SHEN, D., YU, G., WANG, X., NIE, T. and KOU, Y. (2014). Survey on NoSQL for Management of Big Data. Journal of Software, 24(8), pp.1786-1803. Welles, B. (2014). On minorities and outliers: The case for making Big Data small. Big Data Society, 1(1). Zhang, D. and Yue, W. (2014). Social Media Use in Decision Making. Decision Support Systems, 63, pp.65-66. Zwitter, A. (2014). Big Data ethics. Big Data Society, 1(2).

Power of Panopticism Essays - Michel Foucault, Philosophy

Power of Panopticism In his essay "Panopticism," Michel Foucault introduces the Panopticon structure as proof of modern society tending toward efficient disciplinary mechanisms. Starting with his example of the strict, intensely organized measures that are taken in a typical 17th-century plague-stricken town, Foucault describes how the town employed constant surveillance techniques, centralized a hierarchy of authorities to survey households, partitioned individual structures to impose certain behavior, and record current information about each individual. As society has progressed, Foucault explains, these practices have expanded into other institutions such as hospitals, schools, prisons and asylums. Bentham's Panopticon embodies such disciplinary techniques. Inside a tall, central tower amidst the many cells, a surveyor can see all the inhabitants "without ever being seen" (Foucault 376). The individuals are aware they that may be observed at the moment, but cannot ever be sure. This implementation of power is thus greatly effective because it reduces the amount of people needed to operate the system, while maximizing the number of people it can watch over. Power becomes more economic to maintain. Intervention, and even better, prevention, can be exercised. Panopticism is not the link between power and function, says Foucault, but rather "it is a way of making power relations function in a function" (381); that is, power and function do not operate discretely, but within each other. More importantly, since the spectator inside t he tower is not unique but open to the general public, people have license to conduct experiments in spying on others. "The Panopticon functions as a kind of laboratory of power," Foucault declares; indeed, much knowledge can be ascertained by "penetra[ting] into men's behavior" (379). Foucault introduces the modern police force as an example of Panopticism. He explains that the development of a more centralized police force in the late eighteenth century stemmed from the need of sovereigns to maintain a sort of surveillance over all miniature details. With a mobilized, invisible force stretched from even the most "extreme limits", it becomes possible to extend constant supervision "to reach the most elementary particle" (Foucault 386). The organization of the police became the vehicle in which political power could keep a "permanent, exhaustive, omnipresent" gaze on the entire population; a regular Panopticon for the city. Beyond duties of surveillance, the police would also pursue and punish criminals, plotters, and opposition movements as a way to demonstrate the consequences of bad conduct; fear would then keep the population as pure as possible and "accustomed to order and obedience" (Foucault 387). As Foucault remarked, many disciplinary mechanisms and practices are still kept alive in today's modern institutions. The Patriot Act is one example; one highly controversial provision of the act allows the FBI to acquire personal records (such as email, documents, library records) for the purposes of gathering intelligence of possible terrorist activities. Like Foucault's example of the police force, the Patriot Act is enables government agencies (operating in a fashion invisible to the general public) to seize personal information, to enhance their knowledge of each individual and his or her own behavior. As these actions cannot be anticipated, the government maintains a piercing "gaze" on the population, who more and more exhibit disciplined behavior, with the knowledge that the government is watching them at any given moment in time. The punishment for terrorist activities, whether suspected or misunderstood, makes the people fearful of their actions and therefore more on thei r guard. Although we cannot be fully aware of the extent of the government's activities, we can be sure their collection of intelligence enables them to have an colossal knowledge of the population, to use at their own disposal - whether for other activities, or experiments - just as in the Panopticon, government officials are working from "a privileged place for analyzing with complete certainty the transformations that may be obtained from them" (Foucault 379). Today's society demonstrates how these disciplinary techniques are being increasingly implemented in order to fashion a more obedient and efficient people. It is becoming more and more easy for leaders to use undesirable situations (like pandemics, or a criminal population, or international terrorism) as a pretext to establish invisible hierarchical surveillance forces, use "regulation into even the smallest details of everyday life"

Superconductor Definition, Types, and Uses

Superconductor Definition, Types, and Uses A superconductor is an element or metallic alloy which, when cooled below a certain threshold temperature, the material  dramatically loses all electrical resistance. In principle, superconductors can allow electrical current to flow without any energy loss (although, in practice, an ideal superconductor is very hard to produce). This type of current is called a supercurrent. The threshold temperature below which a material transitions into a superconductor state is designated as Tc, which stands for critical temperature. Not all materials turn into superconductors, and the materials that do each have their own value of Tc. Types of Superconductors Type I superconductors act as conductors at room temperature, but when cooled below Tc, the molecular motion within the material reduces enough that the flow of current can move unimpeded.Type 2 superconductors are not particularly good conductors at room temperature, the transition to a superconductor state is more gradual than Type 1 superconductors. The mechanism and physical basis for this change in state is not, at present, fully understood. Type 2 superconductors are typically metallic compounds and alloys. Discovery of the Superconductor Superconductivity was first discovered in 1911 when mercury was cooled to approximately 4 degrees Kelvin by Dutch physicist Heike Kamerlingh Onnes, which earned him the 1913 Nobel Prize in physics. In the years since, this field has greatly expanded and many other forms of superconductors have been discovered, including Type 2 superconductors in the 1930s. The basic theory of superconductivity, BCS Theory, earned the scientists- John Bardeen, Leon Cooper, and John Schrieffer- the 1972 Nobel Prize in physics. A portion of the 1973 Nobel Prize in physics went to Brian Josephson, also for work with superconductivity. In January 1986, Karl Muller and Johannes Bednorz made a discovery that revolutionized how scientists thought of superconductors. Prior to this point, the understanding was that superconductivity manifested only when cooled to  near  absolute zero, but using an oxide of barium, lanthanum, and copper, they found that it became a superconductor at approximately 40 degrees Kelvin. This initiated a race to discover materials that functioned as superconductors at much higher temperatures. In the decades since, the highest temperatures that had been reached were about 133 degrees Kelvin (though you could get up to 164 degrees Kelvin if you applied a high pressure). In August 2015, a paper published in the journal Nature  reported the discovery of superconductivity at a temperature of 203 degrees Kelvin when under high pressure. Applications of Superconductors Superconductors are used in a variety of applications, but most notably within the structure of the Large Hadron Collider. The tunnels that contain the beams of charged particles are surrounded by tubes containing powerful superconductors. The supercurrents that flow through the superconductors generate an intense magnetic field, through electromagnetic induction, that can be used to accelerate and direct the team as desired. In addition, superconductors exhibit the  Meissner effect  in which they cancel all magnetic flux inside the material, becoming perfectly diamagnetic (discovered in 1933). In this case, the magnetic field lines actually travel around the cooled superconductor. It is this property of  superconductors  which is frequently used in magnetic levitation experiments, such as the quantum locking seen in quantum levitation. In other words, if  Back to the Future  style hoverboards ever become a reality. In a less mundane application, superconductors play a role in modern advancements in magnetic levitation trains, which provide a powerful possibility for high-speed public transport that is based on electricity (which can be generated using renewable energy) in contrast to non-renewable current options like airplanes, cars, and coal-powered trains. Edited by Anne Marie Helmenstine, Ph.D.

Lupus Research Paper Example | Topics and Well Written Essays - 1250 words

Lupus - Research Paper Example The immune system of a person suffering from lupus cannot differentiate between normal body tissues and antigens. As a result of this, the immune system directs antibodies to normal tissues thinking that they are foreign materials. Due to this, there is swelling and pain felt by the person suffering from this disease. With advanced medical technology, different types of lupus have been identified by doctors. However the most common one is SLE or systemic lupus erythematosus. There are also others known as discoid, neonatal and drug-induced. Symptoms It is important to note that lupus is very variable. That is it is common for one to have the disease and not experience all the symptoms that other people feel. At the same time, every patient has their own feelings meaning that there are rare occasions when two or more patients experience similar symptoms. Severity also varies in individuals. Some patients experience symptoms that are severe and might last for a long time while others e xperience symptoms that are less severe and last for a few minutes but keep reoccurring. Sometimes, the patients expect to experience the severe pains that most textbooks describe but that never occurs. Some of the initial symptoms include (Basingtoke, 2011): 1. Lethargy, fatigue and weakness 2. Rashes in the skin. However, this occurs in very few cases. One in every five. 3. Swelling and pain of the join. This is experienced by almost half of the patients. Meaning that it is a very common symptom for patients with the lupus disease. 4. Fever; almost every patient experience this and it keeps occurring Diagnosis Since the symptoms of this disease vary, diagnosis of the disease is very difficult. The symptoms keep changing and in some cases, they become similar to symptoms of other diseases. For one to be confirmed as having this disease, several tests have to be performed. Urine and blood tests are however compulsory. The patient also has to be given a physical examination to know h ow fit they are. The laboratory tests include; 1. Complete blood count. This is the most common test for the disease. The number of white blood cells, platelets and red blood cells are counted and their ratio known. The results have to be analyzed properly since anemia also has almost similar results from the same test. 2. Sedimentation of erythrocytes rate. In this test, blood sample is taken and kept in a test tube from where the rate at which the red blood cells settle at the bottom of the test tube is measured. This test is very crucial since it determines the type of disease that one has. 3. Urinalysis. This is where the urine of the patient is analyzed to check the amount of proteins and red blood cells in the urine. Treatment Just like the difference in symptoms, the treatment of lupus is also different. Before administering any treatment, the doctor or physician has to analyze the signs and symptoms of the disease that the patient has shown and detriment the correct procedur e to use for treatment. As the signs keep changing, the nurse has to ensure that the patient changes the medication that they are using. This means that the nurse has to be able to closely monitor the changes that the patient is undergoing through and report this to the doctor who should change medication if necessary. Some of the treatments available include; 1. NSAIDs (Nonsteroidal anti-inflammatory drugs). This kind of medication is available over the counter. Some

Critical Thinking Essay Example | Topics and Well Written Essays - 750 words - 14

Critical Thinking - Essay Example As shown below these three sources are of greatest threat to our well-being. Motor vehicles have been pointed out as a major source of environmental pollution for a long time; they produce CO2 among other poisonous gases, which are responsible for the depletion of the ozone layer as well as CO, which is a non-detectable poisonous gas. Coal, which is also burned in several industries as a source of energy, has been flagged by environmentalists as a major contributor to carbon dioxide too. Other sources of pollutants include fossil fuels which act as a source of Sulfur Dioxide when burnt and Nitrogen Oxide which is produced when the fuels in vehicles are combusted (Sukhraj 18). Air pollutants have been shown to have several detrimental effects to the environment. The gases interact with the water in the atmosphere to produce acidic rain, which is corrosive and therefore erodes the paint of buildings and kills life in plants and rivers due to its poisonous nature. These fumes have also been identified as carcinogenic and over time, residents living in places with high pollution rates will have a higher prevalence rate of eyes nose and throat infections as well as the development of cancer. There reduction of air pollution is very important and several steps have been taken to do this. Vehicles have been given several standards of performance, which all companies must maintain failure to which their vehicles will not be allowed in certain countries. Catalytic converters have also been installed in vehicles and in factories where sulfur is a by-product so as to reduce the sulfur compounds released into the environment (Sukhraj 23). The introduction of harmful substances to soil and water is another problem that is being faced in many places. Most water pollutants are manmade and are a result of industrial activity too close to agricultural land and water sources. However, natural sources of water pollution include water

Business Proposal - Center Parcs UK - Market Anaylsis Essay

Business Proposal - Center Parcs UK - Market Anaylsis - Essay Example Reference can be made, for example, to the status of organic food market in UK, as compared with the relevant markets of Germany and France, for the years from 2006 to 2009 (Figure 1 below). Figure 1 – Organic food market in UK, from 2006 to 2009 (Padel 2011, p.4) In a report published in 2012 it is explained that organic food industry in UK has been reduced by an average percentage of 5.5% for the years from 2008 to 2013 (IBIS World 2012). It is also noted that among the supermarkets that provide to the public organic food, John Lewis has the first position and Sainsbury’s is positioned as second (IBIS World 2012). At this point, it should be noted that the global organic food industry has achieved a significant growth in the international market; in 2010, the growth of the organic food industry internationally has reached a percentage of 8.8% (Soil Association 2012), in opposition with UK where the specific sector shows signs of continuous decline, as described above. 1.2. Competitor analysis Organic food market in UK is promoted through businesses of different types. ... ce should be made here to the potential of consumers to buy organic foods of various types in street markets, in those regions that such option is available. Figure 3 – Organic food market structure in UK (Source Organic Monitor 2009, p.18) On the other hand, it seems that the competition in the particular industry is rather strong; still, there is chance for new entrants. The major competitors in the UK organic food industry are presented in Figure 4, below. It is clear that there is space for new entrants, especially in regard to the indirect provision of organic food, as in the case of CenterParcs, a firm that aims to develop an organic food restaurant. Figure 4 – Major competitors in the UK organic food industry (Organic Monitor 2009, p.19) 1.3. Consumers 1.3.1. Consumer behaviour The support of consumers in UK towards the organic food market seems to be rather instable. In 2008, as recession appeared, the sales of organic food started to decline (The Guardian 2008, in Padel 2011, p.6). In an extended survey published in the newspaper The Times one year after, i.e. in 2009, a similar trend was reported (Padel 2011, p.6). It was clear, up to then, that consumers in UK had started to re-examine the necessity and the value of organic food (Padel 2011, p.6). It should be noted though that for consumers the origin of organic food seems to be of critical importance; in a survey developed in 2009, 64% of participants stated that they prefer ‘organic products produced locally’ (Padel 2011, p.11), compared to those originated from another country. According to the above findings, skepticism has been developed by consumers in the UK market in regard to organic food products. The firm that will manage to capture the actual consumer preferences in regard to consumer

Space For The New Orthopedic Service Line

Space For The New Orthopedic Service Line Before the decision to build is determined there are several mitigating factors that must be considered first which are: creating customer surveys based on more defined community interest, doing market research to see the location to build the facility, taking time with the other specialist or constituent groups to listen to their input on building the facility given their past knowledge, taking time to focus on the other nonprofits within the city and the state to analyze their strategic positions, and any other knowledge source that can be utilized to make the best decision on building the medical office. The consideration to focus would be to meet the needs of our possible primary customers or patients, any supporting current customers, professional medical staff, board members of the hospital or medical group in order to meet the expectations of the five year strategic plan. Another decision could be to focus not on having patients come to us but building the office in neighborhood communities which is the new focus for building smaller medical office next to shopping which makes it more convenient for patients. In reviewing the advantages of building the new facility there are slight amounts given location of the facility such as if the facility was built on campus it would cost an estimated amount of $600,000 versus the facility being build next to the campus which is a slight increase of $700,000 which is a difference of only 100,000. By building a secondary facility there would be additional cost for building an additional MRI which would be approximately $3,000,000 however, the off-set would be additional patients could utilize the MRI which would increase revenue. By building the facility the physician group is able to use the concept of build-to-suit in order to design a facility that has the capability to focus on space efficiency and maximize productivity. When mapping out plans for building a facility one aspect is the cost of per square foot to focus on. So if our medical office is between 6,000-7,000 and $350.00 per square foot which includes the land purchase price which would equal maximum of $2,450,000. However, if we build an office that is 10,000 square foot the price drops by $200.00 per square foot which then equals $1,500,000 which would be less than the first amount the better decision would be to build the 10,000 square foot building so in essence there would be more building at less cost and room to expand. When a medical institution is considering expanding it is highly essential to focus on the four areas listed below: Quality and Safety Service Excellence Staff Achievement Growth and Profitability By building a facility the focus will have a stronger success rate given the individualized location and being able to have a bigger impact based on being blended in with the hospital numbers. If the building were built the classes attendance might increase to >75% and the CMS orthopedic indicator set could also increase to >90th percentile which would specifically improve the quality and safety focus. By being in a location that is accessible by patients the best marketing tool is by word of mouth of the patients and they might be likely to increase the score of this measure of >90th percentage as well as the physician satisfaction score which all in all would meet the service excellence measures of the facility given the location the building is built in. The other aspect would be having a close medical office that specializes in orthopedics might decrease consensus of the hospital by decreasing the surgeries which is at 14,800 and decreasing the number of ER visits which is currently 36,100 which in turns would increase revenue of the medical office. By branching off from the hospital and building a facility the physician group would start from the beginning and higher the best orthopedic nursing staff to care for the patients and given the positive environment of the new office the retention rate of the staff would increase to >90% which would improve the staff achievement measures. Lastly, the surgical cases could increase to over 2100, and the physical therapy visits could increase to over 6,500 given the size of the building and amount of physicians of therapists that were hired to care for patients. This would in-turn increase the margin of greater than $2,171,500 which would exceed the growth and profitability measures. Another measure to focus on is the tax factor because a business can deduct the taxes taken out on the structure on an annual basis which can be a great cost savings including deducting interest on the purchase loan, property taxes and other qualifying expenses. Building this medical office it would implement a successful strategic plan outlined in the boards five year plan and increase not only in volume and improved financial performance for the hospital business. It will in-turn increase services offered to the community by using the most advanced approaches to prevent, or diagnose, including treating disease processes impacting thousands in the community. b. BUYING SPACE FOR THE NEW ORTHOPEDIC SERVICE LINE. Advantages of buying would include the tax benefits for example the interest on property taxes including mortgage could be tax-deductable and the investment property alone could possibly depreciate and the costs included with owning this type of space deemed as commercial could also be tax deductable. When buying a pre-existing building it gives more opportunity to convert the space to the business needs which can include building onto the existing property, or reconfiguring the property for a better business flow effect or even removal of certain parts of the property. The tax factor would also include any type of improvements that are made to a commercial real estate investment could be deducted for up to 39 years. A depreciation of a building could be taken into account for 39 years as well which is another advantage. If the building is purchased for $251,000 and say the land it stands on is valued at $61,000 then the company could write off a bit less than $5,500 annually. The annual interest can also be deducted on the purchase loan, any type of property taxes and additional expenses that qualify under tax codes. When borrowing money for a commercial investment from any lender the percentage could be between 60%-80% or even higher given the increase for being medical users which could be up to 90% for a acquisition cost or project cost which can require a type of investment of the left over cash and stipulate that the difference in cash be reinvested in the business anywhere between 10%-40%. A bank lender could require a higher down payment but in exchange include a reasonable borrowing term would be negotiated in the contracts. The advantage to buying a commercial building is that a bank lender looks at owner-occupied type businesses in a medical capacity more favorably and would grant the request for lending. In buying a commercial building there would be no rent adjustments and the mortgage would be a set amount each month so that there is a clear idea of any costs in the future. The fixed/variable cost factor is costs that would be set especially if the fixed-rate type of loan was issued for the property. As a selling point to owning commercial property if the value of the property has increased that is another advantage for making increased profit. The appreciation factor is considered a second business for example it could be considered real estate investing by the company. If there is additional unused space the decision could be made to rent out parts of the building to outside opportunities to create additional income from the rent of those parties. c. LEASING SPACE FOR THE NEW ORTHOPEDIC SERVICE LINE. Leasing advantages to physicians could be a great opportunity for using the finances to invest in the latest and greatest medical technology of equipment or computerized electronic medical record systems instead of using cash for building or buying a medical office and having cash tied up in investment properties. Leasing is better on a business cash flow because when purchasing occurs there is a large amount of finance tied up in the equity of the building itself. By leasing advantage it really wont require a large amount of capital to start. By having this money available which is known as working capital it opens the door to new opportunities that can arise in the future. When leasing a building it makes it simpler to be able to move into prime locations in the future such as a neighborhood medical office mixed in with shopping malls and this in-turn will eliminate the task of hiring a real estate agent and all that is involved with selling the property before vacating. By leasing the medical office building the money paid in the lease could possibly be used as a tax deduction. Using the cash outlay factor effect the company would not have to put forth much money as it would if building or buying a medical office. The growth factor would focus on if the space is outgrown given the amount of patients seen by the physicians in the medical office within the five year plan then the decision could be made to purchase or buy a larger building. If part of the building was leased to several different businesses and the owner was occupying part of the building than it is money in the bank by vacating that particular space and moving to a larger one but still having other businesses resume the open space. In some instances if more space was needed to expand and the office space was available by the owner then leasing more of that medical office space could be an opportunity to expand without the cost of purchasing a building which would eliminate the cost of moving. 2. DISCUSS THE DISADVANTAGES (LIABILITIES AND RISKS) FOR EACH OF THE FOLLOWING OPTIONS: a. BUILDING SPACE FOR THE NEW ORTHOPEDIC SERVICE LINE. Part of building the facility takes into account the site selection either on the hospital campus or off campus and analysis, any land development and regulatory approvals that must be followed, management of the design professionals and consultants specific to technology. The most important piece would be the knowledge of medical office building designs and the appropriate licensing and permit requirements by city and state required could be costly by having to hire the professional that has up to date knowledge and experience. Another important aspect is the regulatory approvals based on healthcare facilities and any start-up requirements mandated specifically to specialized practices such as orthopedics to include day surgery or procedures and radiation MRI buildings that could be a costly disadvantage. All of these specialized areas could be a building disadvantage if the wrong person is making the decisions because fines and penalties could be imposed if there are mistakes. Another piece to consider is the cost of construction companies to build the office which could be decided by requesting competitive bids from the construction companies and then choosing the best bid for the job given the specifications of the project. The bids themselves could be a disadvantage because of the time it takes to get the bids needed in order to make the decision. The other price to focus goes with construction such as the producer price index of materials. As the economy improves in society the price of the finished product could increase based on increased cost of materials. Building a facility is really the deployment of capital that is being considered on all aspects of this project and is seen as a very large disadvantage because the capital is tied up. The growth factor cold be a disadvantage given today buying a building is the current need and maybe attractive to the business at this time. However, this disadvantage cant predict 100% what the business will need in space or the growth in the next 5-10 year span. Time is money and the disadvantage of building would mean that there would need to be made contracts of negotiation created and signed for not only the construction company that will build the facility but also the companies in which the materials to be used would need contracts specific to price and the negotiation that would need to occur for pricing. These contracts would need to be negotiated so that both parties come to agreements on the terms and this could take up to 90 days to complete in some cases. b. BUYING SPACE FOR THE NEW ORTHOPEDIC SERVICE LINE. Buying disadvantages would be there would be more upfront costs than expected. The initial capital would include a down payment, and the possibility of improvements to property which increases cost and this would include any type of property appraisals and maintenance costs. There should also be an analysis of the cost of this opportunity of the money being spent and what other options are available if the buying of the medical office wasnt an option which if an analysis wasnt completed then this could be seen as a buying disadvantage because all options werent considered. There could be a possibility on the property balance sheet that could result in restrictions of future borrowing which can be the result of this real estate debt owed. This in-turn complicates things by making things difficult to change the business based on any type of market trends in the future because of the capital being tied up in real estate. By buying this could take the physician group time to purchase the exact property needed based on business purposed and this would restrict practices until the building was found and purchased. In medical offices today the location is essential and by owning the building a large disadvantage would be making things difficult to follow market trends and move to locations that are more convenient for the community and for the business. By owning the building this creates unforeseen operational costs and time and energy in maintaining the building and the existing property surrounding the building. This can be very costly and deter from business with time and money. If the decision was to lease out part of the building then that is adding a whole other amount of expenses that is unforeseen into the process. There would be additional expenses in being a landlord as well owner of the building. The cash outlay factor would be another disadvantage given more money would be needed in order to purchase a building instead of leasing. c. LEASING SPACE FOR THE NEW ORTHOPEDIC SERVICE LINE. Leasing disadvantages would include costs that are unexpected such as possible rent increases especially during the time in which the lease expires. Sometimes in the leasing contracts there could be an allowance of annual increases includes based on the consumer price index that if not pointed out could be extensive. By leasing there is a restriction based on the space and it adapting to the needs of the business there might not be room for expansion. When the business needs expansion and the space is limited there is only one choice which is to vacate which means if the lease or contract is for a period of time and the need of the business is under that amount of time then by the terms of the contract there would be fines and penalties involved if vacating before the expiration date of the contract of the lease. The fixed/variable cost factor is a large disadvantage based on the market trends especially when the lease expires. The huge disadvantage to leasing is that the business will be dependent on the landlord and what they are willing to change or modify for business needs. One piece a landlord owner can do is to terminate the contract lease if they have other plans for the property such as selling. Leasing a building is not an easy one given the market trends, the tax involved, and the financial analysis that would need to be completed before this decision to lease a business building was complete which takes time and money. An owner of a medical office can be forced to increase rent of the leased property to meet fair market value in adherence of Medicare regulations. Another disadvantage is regarding the fact of it being a medical office and the negotiated contract of a long term lease which varies between 5-15 years to estimate the improvements that can be costly to the building which are known as all-inclusive contract leases and triple net contract leases which means that the cost of the operating expenses in be changed to impact the physician group that leases the building which can be very much a huge costly disadvantage. 3. RECOMMEND WHAT YOU CONSIDER TO BE THE BEST OPTION FOR THE FACILITY. The recommendation regarding building, buying, or leasing a medical office would be to focus on clear objectives in the first step of the analysis. The impact of the decision will affect the finances of the business and any relationships with vendors and customers. The list of objectives needs to be compiled to identify all aspects needed for ownership versus leasing. By analyzing this information it could bring forth aspects that werent previously considered at the onset of the beginning which can change the overall decision. Some of the facts to consider in the recommendation are: Cost Control: When needing office space this is considered due to the change in market trends and business strategies as far as where the business needs to change or improve or expand. Businesses when making these type of decisions usually have capital to invest over long terms. However, if buying a building the structure itself, may need updates or improvements which would decrease the amount of capital for the improvements to occur. Location of the building: Business successful is highly dependent on the location of services it offices to the community. One of the critical factors in physician practice today is the accessibility and proximity for the patients which can justify paying a larger lease of office space based on this factor. If the building is bought or built and the areas that surround it is less desirable for patients then, the decision to resist any long term agreements might be considered. In this type of situation a lease would be more desirable based on the open door of being able to relocate to another facility when the business needs change. Expansion is another factor to consider based on the needs of the community and the business needs. If a lease was signed then the permission to expand or alter the building would need to be made by the owner and the costs of those changes would be based on the negotiated contract terms that were signed at the start. By owning the structure the difference is it makes it easier to change the space of the building without going through a landlord. Tax advantage focus would be to consider the current tax laws of the state and have the ability to shelter any type of taxable income. The write offs are increased over the last 20+ years including annual operating losses to be claimed that can no longer be used to off-set other taxable income as it was in the previous years. The losses that occur can possibly be used against real estate ventures and brought forward in order to still save on the taxes. The advantage could be that any revenue of the real estate itself could be taxed at the capital gains rate of return and this could be in fact lower than normal tax rates. In all there is tax advantages of real estate property that is owned versus leased but the entire decision should not be solely based on the tax factors. When leasing a property the related occupancy cost including rent, could be tax deductable for some sort of a tax reduction. The ROI (Return On Investment) has shown that physician groups have been disappointed at the retirement age because of lack of equity in the business. Several factors include property overpayment, property that has been leveraged over, lack of maintenance on the property, and unknown market conditions based on the economy. If an appraisal is done properly before the building is purchased it would show the current fair market value, financing that is lending favorable to a bank institution, and ways for equity build up on the property in question. If owning the building there is a way to make debt service payments each month, which in-turn increases the equity of the property by reducing the principal debt. By leasing the property instead of buying there is no concern regarding equity that is lacking or principle debt needing to be paid off base dont eh negotiated contract terms of the loan. By leasing the up keep of the building is the responsibility of the owner not the tenant that leases the building. Finance numbers should be evaluate by a CPA (Certified Public Account) to prepare a type of financial projection that can show costs associated with leasing the building versus purchasing the building or building the structure. This estimation will be needed in the event the decision to purchase a building is decided. This report can show income that is taxable or at a loss and can also show the cash flow analysis of what payment is needed is bought, built or leased. Negotiated contract terms are considered in all three aspects of building, buying, and leasing. These contract terms show financial lender rates and terms for financing or they can show terms based on leasing from the owner of the building structure. Recommendation would be to lease the building structure in order to have capital in reserve. By engaging a design architect and estimate costs of any renovations needed in advance gives a better picture of what is needed in finances to start. Given the opportunity to change based on market trends and location is appealing and an option based on leasing the space of an office building. In reviewing the fact that an OB/GYN specialty group was not successful in a previous attempt allows for a trial period to show if the needs of the community will be met with the orthopedic office. If the market trend in times shows that the need is not as anticipated as expected then it is easier to terminate a lease then selling an office building. Any costs associated with leasing is not always the tenants responsibility this can be an advantage based on the negotiated contract terms of the lease and maybe the costs could be shared or possibly a negotiation of several months of rent would not need paid while the physician group paid for the necessary changes to the building based on the business. By giving the orthopedic practice time to access any long-term goals, and focus on cash requirements needed weighed against the risk of long term building ownership the decision to else would increase revenue to invest in new technology equipment and computer electronic medical record systems. The lease option would in-turn free up some of the capital for other type of business investments to increase revenue. Given the unpredictability of the current economy, loss of jobs for people in the community which amounts to loss of healthcare coverage which in-turn is loss of business for the orthopedic practice. It is better to make a temporary decision to lease a facility and see what the community need will be in 5 years from now.

George Orwells Nineteen Eighty-Four 1984 :: Free Essays on 1984

The novel Nineteen Eighty-Four by George Orwell is an American classic which explores the human mind when it comes to power, corruption, control, and the ultimate utopian society. Orwell indirectly proposes that power given to the government will ultimately become corrupt and they will attempt to force all to conform to their one set standard. He also sets forth the idea that the corrupted government will attempt to destroy any and all mental and physical opposition to their beliefs, thus eliminating any opportunity for achieving an utopian society. The novel shows how the government attempts to control the minds and bodies of it citizens, such as Winston Smith who does not subscribe to their beliefs, through a variety of methods. The first obvious example arises with the large posters with the caption of "Big Brother is Watching You" (page 5). These are the first pieces of evidence that the government is watching over its people. Shortly afterwards we learn of the "Thought Police", who "snoop in on conversations, always watching your every move, controlling the minds and thoughts of the people." (page 6). To the corrupted government, physical control is not good enough, however. The only way to completely eliminate physical opposition is to first eliminate any mental opposition. The government is trying to control our minds, as it says "thought crime does not entail death; thought crime is death." (page 27). Later in the novel the government tries even more drastic methods of control . Big Brother’s predictions in the Times are changed. The government is lying about production figures (pages 35-37). Even later in the novel, Syme’s name was left out on the Chess Committee list. He then essentially vanishes as though he had never truly existed (page 122). Though the methods and activities of the government seem rather extreme in Orwell’s novel, they may not be entirely too false. "Nineteen Eighty-Four is to the disorders of the twentieth century what Leviathan was to those of the seventeenth." (Crick, 1980). In the novel, Winston Smith talks about the people not being human. He says that "the only thing that can keep you human is to not allow the government to get inside you." (page 137). The corruption is not the only issue which Orwell presents, both directly and indirectly. He warns that absolute power in the hands of any government can lead to the deprival of basic freedoms and liberties for the people.